I found this post by designer Adam Ladd interesting. He took popular logos and redesigned them with standard fonts, like Times New Roman. It’s a good example of the amount of thought and consideration that goes into the creation of a logo. The logos in their original form are much more unique than the redesigned ones. They have more character and speak more about the company they represent. A good designer will never give you status quo. He or she will create something that has meaning, and will hopefully be original. So, yeah, thank a type designer. They do good work!


If you do a search on google for “do a barrel roll” something fun happens.

And yes, this is bit of a throw away post.

I was researching humidifiers the other day, and decided to check out Target’s website. I was met with this:

And my mind immediately did this to the logo:

target website screenshot with logo altered

The poor little guy! He’s being crushed by a big red bar! Someone needs to save him! It’s like the tense moment in Star Wars, when Han, Luke, Leia and Chewie are stuck in the trash compactor. Will 3PO and R2 save them in time? Does the Target logo have its own 3PO or R2?

The problem I have is, I really see no reason for putting the logo under the bar like that. I might not dislike it so much, if I actually understood the reasoning behind it. Instead, I feel the way they have chosen to obscure the logo makes the overall design oppressive. The large red menu bar creates a heavy anchor at the top of the page, and by having it sit slightly over the logo, there is a feeling as if the bar is falling down the page. The white space above the bar and the text within it, make it seem as if that’s what’s pushing the bar down the page. Get rid of that, and the bar might float to the top, finally giving the logo some breathing room.

This design, however, shows that Target is confident enough in its brand identity to obscure their logo, and they have every right to be. Target’s branding is usually spot on, and is identifiable by a large portion of people. I think at this point they could probably reduce the logo to a red dot, and people would still identity it with the brand. So, obscuring the logo perhaps is not a horrible thing, but as I stated before, I don’t understand the reasoning behind it.

There is another reason I see for the instability. The logo doesn’t really line up with anything.

target logo alignment

My eye wants the logo to move to the left to align with the left side of the sidebar. It’s just ever so slightly off and makes it look like a mistake, instead of an actual design decision. It furthers my sense of instability and just makes me uncomfortable.

The beauty of design, though, is its subjectiveness. My trash is someone else’s treasure. There is someone out there who absolutely loves this design, and totally gets it. Maybe that person can one day enlighten me.

Oh NaBloPoMo, we’ve gotten off to a bad start, and I’m sorry for that. I haven’t held up my end of the bargain.

The deal was really simple. I write a blog post a day for the whole month of November, and you…well, you don’t really do anything, I suppose, since you’re an idea, not a person.

All that doesn’t matter, though, because I have failed you. I did not post yesterday. Oh, I thought about it, sitting in my chair in a haze of sickness. I actually thought I was going to succeed. Then coughing, congestion and sleep overcame me, and, alas, I failed.

I’m going to make it up to you though. I will lay out my plan for the rest of the month here, and I will post twice today! That should make up for that silly snafu yesterday, right? RIGHT?? It’s all I have to give!

So, yes, I will crazily partake in NaBloPoMo this month, even after my late start. My plan is to post Monday – Friday here on the following ideas:

  1. Design Answers – I’m going to try to write about something that will help you understand what I do. I want to make design a little bit more accessible to people, so they understand what happens when they hire a designer. So, if you have any questions or ideas, please leave a comment. I’ll do my best to demystify things.
  2. Designs I like
  3. Designs I dislike
  4. General design topics – In the section you will get a chance to read about my experience helping Asha redesign Parent Hacks, plus just whatever tickles my fancy.
  5. Some small design thought so I don’t totally overload myself.
For Saturday and Sunday, you can find me over at my “mommy” blog posting about my kid. And there we go with the craziness.

The design I did for Parent Hacks has gone live, and I’m so excited to see what Asha and I worked on together finally come out to the world! Please look here in the next week for more information about the process we went through and for more about me and my design services.

A big to thanks to Asha for letting me help her in this process.

I happen to love graphic design, and I also happen to love talking about it. I love the art of it. I love the creativity of it. I love the simplicity of it.

Design is about solving problems and answering questions. When design is done well, it can open doors, help sell products, and even in some cases save lives. What? You don’t believe me? Take a moment to think about all the signs you see on a road. Yield signs. Stop signs. Exit signs. Mile markers. All of them were created by some designer in such a way to make navigating roads as easy as possible. Without those signs, the roads would be chaos.

Design in its  purest essence is problem solving. A client comes in with a problem. The designer uses their expertise to solve the problem. It may be a logo, a business card or a poster, but at its core, it is a problem to be solved. As a designer, I love this aspect of problem solving, and I love having the tools to be able to do it.

My goal in this blog is to invite you to understand who I am as a designer and to talk about design.

Who am I?

I am Chrissey Trainello. I am a freelance graphic designer and a mother living in Durham, NC. I enjoy walks on the beach, ice cream, and good movies. My dislikes are writing bios and coconut.