A while back I pinned a logo on my Pinterest account for the New Bedford Whaling Museum (17 weeks ago, to be exact). At the time, I didn’t realize it was for the museum, and only recently found its origin in the book I talked about in my previous post, Logo Design Love.

New Bedford Whaling Museum

I love this design. I love the simplicity of it, and I love everything it conveys. The negative space forming a whale tale within the ships sails (or is it mast?) is immediately identifiable. This, to me, is beauty and genius in logo design. The designer has created an iconic image that captures the identity of the museum, and has done so in a way that is immediately accessible and recognizable. I love it, and I hope to achieve the same simplicity in my own designs.